Marketing Manager

Location: HQ, Lisburn, NI
Reports to: Head of Marketing and Growth
Job Type: Full-time, Permanent

About Voduz

Voduz is a trendsetting, social-media-led brand at the forefront of the hair care industry. We offer a diverse range of products, from professional styling tools and home care solutions to styling products and accessories. Our mission is to inspire confidence and creativity in our customers by offering high-quality products that make hair styling both fun and easy. As we continue to grow, we’re looking for a dynamic and passionate Marketing Manager to lead our marketing efforts and ensure our brand continues to evolve and thrive in an ever-changing digital landscape.

Role Overview

As the Marketing Manager at Voduz, you’ll play a critical role in developing and executing our marketing strategy across multiple channels. You’ll lead a diverse team of specialists, including eCommerce, social media, influencer marketing, and trade marketing. The ideal candidate will have a strong understanding of digital marketing, with a particular passion for social media platforms like TikTok, where we have a growing presence. This role will involve ensuring that each marketing sub-department is aligned with clear KPIs and working cohesively toward shared goals.

Key Responsibilities

  • Develop and Execute Marketing Strategy: Lead the development and execution of a comprehensive marketing strategy that aligns with Voduz’s business objectives, ensuring consistency across all marketing channels (eCommerce, social media, influencer marketing, trade).
  • Team Leadership: Manage and guide a team of marketing professionals, including eCommerce, social media, influencer marketing, and trade marketing specialists. Set clear KPIs and ensure the teams are working toward measurable outcomes.
  • Social Media Strategy: Drive the brand’s social media presence, with a particular focus on emerging platforms like TikTok. Stay on top of trends and manage TikTok Shop campaigns as a key sales channel.
  • Cross-functional Collaboration: Work closely with senior team to ensure all marketing strategies are aligned with wider business goals and activities.
  • Campaign Management: Oversee the planning, execution, and optimisation of marketing campaigns across social media, paid advertising, content marketing, and influencer partnerships.
  • Performance Tracking & Reporting: Use analytics tools (e.g., Google Analytics, TikTok Analytics) to monitor and report on campaign performance, providing actionable insights and refining strategies to drive growth. Work alongside the eCommerce department to utilise and maximise ads performance across muti-platforms.
  • Budget Management: Manage the marketing budget, ensuring that resources are allocated efficiently to maximize ROI across all marketing initiatives.
  • Brand Voice & Consistency: Ensure that Voduz’s brand message is consistent across all marketing touchpoints.
  • Innovation & Trends: Continuously analyse market trends, consumer behaviour, and competitor activity, with a focus on social media and digital marketing strategies to keep Voduz at the forefront of the industry.

Key Qualifications

  • At least 3-5 years of experience in a marketing management role, ideally within the beauty, fashion, or consumer goods industries.
  • A genuine passion for social media marketing, particularly TikTok, and a deep understanding of how to leverage platforms like TikTok Shop to drive sales.
  • Experience leading diverse marketing teams (eCommerce, social media, influencer, and trade marketing).
  • Proven ability to develop and implement data-driven marketing strategies that deliver measurable results.
  • Strong communication and leadership skills, with the ability to inspire and manage a team to achieve company objectives.
  • Expertise in digital marketing tools, including social media analytics, Google Analytics, and CRM platforms (e.g., HubSpot, Shopify, etc.).
  • A creative mindset with the ability to think outside the box and push boundaries in a competitive market.
  • Excellent organisational skills, with the ability to manage multiple projects simultaneously and meet deadlines.

Why Join Voduz?

  • Join a forward-thinking, trendsetting brand with a strong presence on social media.
  • Lead a dynamic and passionate team working on exciting, innovative marketing initiatives.
  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development in an exciting industry.

How to Apply:
Please send your resume and a cover letter to micheal@voduzhair.com. In your cover letter, let us know why you're passionate about social media marketing and how you can contribute to the growth of Voduz.

 

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